PREZI

We have chosen to set up our presentation in the following format : 

INTRO of FCB (Creating fashion beyond) a motto for our group based on our initials. 

SMART-

Specific - What our aims are and what we have decided yo use as a USP ( Luxury and Swarovski Elements)

Measurable - Social media metrics on how they can measure the success of our campaign

Attainable - Explain how every step of our plan works and why it works.

Realistic -Explaining how we have teams for all their needs from videographers to models and explain that our teams are interested in working with them in the future.

Timeline - Explain the timing of all the aspects of our plan.

WHAT the promotion will look like - Mock up of promotional posters, Facebook, The teaser, The SMM Video, The GIF of how the website will look and the loyalty scheme.

Conclusion.

As the background to our presentation we have decided on a black and white image from the video shoot.  As this sets up the theme.

We will set up the smart objectives the same way and include diamonds to represent the Swarovski elements. We shall keep the colour palette grey scale to fit in both with the luxury timeless feel and our promotion. ( such as the video)

Using fonts similar to the ones of their website, mixing bold, italics and regular text as the brand does.

Styling

One thing that is clear within out concept is luxury. Thats one of the criteria for our film and social media campaign therefore the styling has to reflect this.
This conclusion was also come to after looking through gorgeous coutures website and studying their style and though on many shots the face was cut off the model on the ones that weren't the styling was very stylish and classic.

Makeup:

For the makeup we want something very chic, classic and elegant with a timeless feel, a lot like Gorgeous Coutures Garments.
We have opted for a subtle smokey eye , as this is very sexy and a nude lip to make it less sexual and more demure.  Highlighter and contouring will be applies to accentuate the models features and give it a lightly high fashion feel.
Here are our inspiration for the makeup:

Hair:

For the hair we though of slicked back sexy hair with curls at the end of the hair. Thick luscious voluminous hair ooze luxury.

Slicked back hair as also been featured at Fashion week on the runways and is a predicted hair trend for 2014.

Garment:

In terms of garment, it depends on what is available one the day at GC HQ. Since they are made to measure they only have a few to hand usually used for press. We have requested 3/4 to be available on the day. 

The only thing that is essential in the garment is the  Swarovski Elements as this is the USP for our campaign. 

We have requested the ROSA

The MILEY

The NAOMI

We definitely want a long dress to have more to play around with and give a more seductive feel. 

We also feel strongly on a blackness dress to be able to be seductive in the video.

Social Media Metrics

After loosely determining what social networks we would promote on and their content we realised that the most important thing in terms of how successful the campaign is, is measuring it via social media. Here is the research and results :

Facebook:

Via the existing GC Facebook, following these instructions we can determine the best time and day of the week to not only begin the campaign but for the preceding promotional posts. By analysing the graph curtesy of Facebook we can maximise views and therefore maximise exposure to content.

This piece of information is crucial for our first promotion. The share Competition. This way GC can see how many people have not only seen the promotional content but actually taken an interest in it. The share competition is great to spread the GC message.

To know personal details of the customers helps to not only check the target customer and monitor if that is changing or constant but also to tailor content to the audience. Since we dont have access to the facebook group we will go by the customer profile GC has given us. However this information is crucial for the company.

By measuring how many likes the page has received during the campaign we can measure the success of the campaign and therefore calculate growth. 

Instagram:

Unfortunately there is no metric system for Instagram. However, there is something called Statigram. This program sends you a daily email to tell the user about activity on their profile and pictures. This will be able to calculate success and increase in users on the GC page.

1.Statigram: Sends you daily/weekly or monthly emails.
graphs which show you what days and times your followers are online therefore more likely to see the content.
2. Provides user with a top100 hashtag list, so the most searched hashtags. This is ideal especially at the beginning of the campaign to use some of them to gain more followers and eventually spread the GC hashtag. Statigram also shows you your previous hashtags and lets you know if any of them are popular. Ones that could work for GC are
Party,fashion,style, look, love and girls.
3.It shows you a clear graph of growth and therefore it will be easy to see if the campaign on instagram is working or not.
it literally shows you everything and anything you could possibly want to know! even you most popular filter based on likes.

Twitter:

For twitter there is also no onsite measuring metric system (besides the basic followers tab) however twitter recommends apps that can do this for Gorgeous couture. 

What we recommend is for GC to use an app that can measure all 3 at once instead of trying to manage 3 systems. An app such as Static.

Checklist

• Create info graphic for timeline 
• Smart objectives on FB for Becks 
• backup information with news success Burberry sales increased  , boohoo,  Video crucial parts of our society 
• Prezi presentation for Monday suiting the brand 
• Introduction ( who what, where,why) …to increase customer awareness 
• Main body 

Trigure: 

• A Facebook share competition and like 
• equivalent of that follow and retweet 
• then viral video teaser on Facebook as a video and on twitter as a page link ( to increase view on brands page) (both: offer 10 % discount to get emial addresses from various customers, also includes a possible opportunity to win a dress)  
• 
  

MAIN

• Full video on twitter 
• Mailing list 
• christams Hashtag

Loyalty

• continuing hashtags
• Insstgram behind the scenes video 
• loyalty account 
• mailing 

Summary 

Timeline 

FACTS

brands comparing 

success opportunity 

Layout of Prezi 

feel the sparkle 

Another reason for choosing the model

Another reason we have also chosen this model is because she is comfortable in front of the camera. We were more confident when she showed us this video she has done for a previous project for another student.

Video similarity

This is a video I have taken for inspiration for the video we want to film for Gorgeous Couture.

Our official Timeline Plan