Checklist

• Create info graphic for timeline 
• Smart objectives on FB for Becks 
• backup information with news success Burberry sales increased  , boohoo,  Video crucial parts of our society 
• Prezi presentation for Monday suiting the brand 
• Introduction ( who what, where,why) …to increase customer awareness 
• Main body 

Trigure: 

• A Facebook share competition and like 
• equivalent of that follow and retweet 
• then viral video teaser on Facebook as a video and on twitter as a page link ( to increase view on brands page) (both: offer 10 % discount to get emial addresses from various customers, also includes a possible opportunity to win a dress)  
• 
  

MAIN

• Full video on twitter 
• Mailing list 
• christams Hashtag

Loyalty

• continuing hashtags
• Insstgram behind the scenes video 
• loyalty account 
• mailing 

Summary 

Timeline 

FACTS

brands comparing 

success opportunity 

Layout of Prezi 

feel the sparkle 

Another reason for choosing the model

Another reason we have also chosen this model is because she is comfortable in front of the camera. We were more confident when she showed us this video she has done for a previous project for another student.

Video similarity

This is a video I have taken for inspiration for the video we want to film for Gorgeous Couture.

Our official Timeline Plan

Model choice

It took again a big and long process a suiting model. When we talked to Amy it seemed as though they were missing a bit of edginess. So we wanted our model choice to be something different and to show what we want to do with the brand. 

Soon after we found Laura Buke who suited the image we wanted to get across. 

When she sent me her model images we thought she was perfect for out shoot because she can be so diverse as one is able to see on these images. 

Getting the film crew together

We were lucky enough to be allowed and able to film at Gorgeous Couture. Before we could even start the process of filming we had to get an entire team together. We contacted a camera team, which are known for their good work. ( You can find their blog and work on this link: http://greypaperfilm.com)
Thereafter we met a few times a week to discuss what has to be done and the storyline.
The main shots we gave them to concentrate on were:

Shots: 

Material: 

• close up 
• zooming in 
• filming past material to the side ( show texture) 
• filming movement of material (maybe use as transition) 

Sewing equipment: 

• closeup 
• zooming into sewing material and Swarovski 

Swarovski jewels:

• film jewels falling in front of the camera
• zoom into a box of jewels
• 
  

Packaging: 

• film the packing and dress being packed and zoom into action (sensual) 
• paper being folded in the box 
• a shot of the dress being placed the box elegantly 
• close up fro the pleasure card being placed

Dress/Model: 

• Slowly film model from shoulder to back bone 
• film her hands running up and down the dress (grabbing and enjoying material) 
• film both hands stroking her back slowly while tilting head 
• Zooming into Swarovski crystals 
• zooming into model touching her shoulder strap with two finger tips 

We got three guys now to help us out. Two camera guys and one lighting guy.

Social Media Maketing achievements

With the social media we have chosen for this project we wanted to generate the main points that every social media campaign wants to achieve.  

• Generating new leads.
• Dramatically increasing the number of people who opt in to your newsletter or other offerings.
• Promoting a particular event.
• Attracting more traffic to your landing page.
• Promoting new offerings.
• Paying close attention to analytics so that you can understand clearly how your business is progressing.

Therefore as you can see from each point at the top we are mainly trying to awake the awareness of the brand and keep the social media traffic flowing. 

Website Reference: 
http://socialmediatoday.com/compukol/1944886/strategy-must-drive-your-social-media-marketing