Model choice

It took again a big and long process a suiting model. When we talked to Amy it seemed as though they were missing a bit of edginess. So we wanted our model choice to be something different and to show what we want to do with the brand. 

Soon after we found Laura Buke who suited the image we wanted to get across. 

When she sent me her model images we thought she was perfect for out shoot because she can be so diverse as one is able to see on these images. 

Getting the film crew together

We were lucky enough to be allowed and able to film at Gorgeous Couture. Before we could even start the process of filming we had to get an entire team together. We contacted a camera team, which are known for their good work. ( You can find their blog and work on this link: http://greypaperfilm.com)
Thereafter we met a few times a week to discuss what has to be done and the storyline.
The main shots we gave them to concentrate on were:

Shots: 

Material: 

• close up 
• zooming in 
• filming past material to the side ( show texture) 
• filming movement of material (maybe use as transition) 

Sewing equipment: 

• closeup 
• zooming into sewing material and Swarovski 

Swarovski jewels:

• film jewels falling in front of the camera
• zoom into a box of jewels
• 
  

Packaging: 

• film the packing and dress being packed and zoom into action (sensual) 
• paper being folded in the box 
• a shot of the dress being placed the box elegantly 
• close up fro the pleasure card being placed

Dress/Model: 

• Slowly film model from shoulder to back bone 
• film her hands running up and down the dress (grabbing and enjoying material) 
• film both hands stroking her back slowly while tilting head 
• Zooming into Swarovski crystals 
• zooming into model touching her shoulder strap with two finger tips 

We got three guys now to help us out. Two camera guys and one lighting guy.

Social Media Maketing achievements

With the social media we have chosen for this project we wanted to generate the main points that every social media campaign wants to achieve.  

• Generating new leads.
• Dramatically increasing the number of people who opt in to your newsletter or other offerings.
• Promoting a particular event.
• Attracting more traffic to your landing page.
• Promoting new offerings.
• Paying close attention to analytics so that you can understand clearly how your business is progressing.

Therefore as you can see from each point at the top we are mainly trying to awake the awareness of the brand and keep the social media traffic flowing. 

Website Reference: 
http://socialmediatoday.com/compukol/1944886/strategy-must-drive-your-social-media-marketing

Our Promotional Campaign Technique - TML

As a group we decided that our promotional campaign looked a little messy, and needed some kind of an order. The timeline would follow later in the presentation of our ideas, but we wanted to cut it up into segments that made sense with our main objective - TO CREATE AND KEEP LOYAL CUSTOMERS.

Keeping this in mind, it was a case of breaking it down into three sections. T-M-L.

TRIGGER - the campaign begins and triggers customers and potential customers to look into the brand more and look on the site. It also interests them in the relaunch and the video, creating an atmosphere of anticipation and excitement. It includes a teaser video, SHARE & LIKE competitions and initial Twitter links.

MAIN - this section of the campaign will be all our major promotion. It includes the full video on social network and media sites, introducing our hashtag, the mailing list with sale and story line information. The aim here is to solidify sales, and create new customers first sales.

LOYALTY - our final strategy segment is about keeping those new customers and reintroducing old customers to a loyalty scheme where they are rewarded per sale.

This is what it will look like as a visual, and Francesca will explain the timeline further.

Rebecca Jaye Sharples

Creating The LIKE & SHARE Image

We needed to create a promotional image for our LIKE & SHARE competition. We took our main inspiration from a promotional image for BCBGMAXAZRIA.

The original image we chose to edit was also aligned, but the model was on the left hand side. This basic rule of thirds technique was a quick way to create a canvas for text - with empty space next to the model for any type we chose.

We wanted to try the image in black and white and darken her lips to create a better contrast. It worked successfully and we chose to use it.

The hard part of selecting the right typography would be in placement. We would be using the texts Garamond and Bodoni as basic fonts to correlate with the website and brands fonts. Just as BCBG did, we chose to use the idea of a block shape to fill our main text with. We did this by changing the fonts size and stretching it slightly to be the same width but different height. We also wanted to adopt their subtle use of colour, we tried red lips to match some of the red font but it wasn't working and look a little clumsy and tacky. This was our final outcome:

On this final image the Swarovski crystals were brightened in areas for an extra sparkle. If we had more time and the option of re-shooting we would like to use a prop as BCBG did with their clutch bag to match the red text.

Rebecca Jaye Sharples

Using Facebook GUI's

Once we had our iPhone GUI ready for a screen, we needed to create the Facebook page. Although GC already had a Facebook page, we had our own promotional work to add into the page, so we needed a further GUI to place this as if it were a post.

The promotional image (which will be explained further in a later post) was a SHARE and LIKE competition and this needed to be stipulated on the post's text.

Now that the layer work here had been done, all that was left was to place it into out iPhone 5S.

I was very happy about how this turned out, I also added a second view, where you could see what the image would look like on an iPhone when the image itself had been clicked.

Overall I found the GUI's okay to use, if not a little complicated when first opened. There is some useful tutorials online but they aren't difficult to master after the first one. I really like how readily available they were too. Also if there was time, I would have a go at creating my own GUI with less complicated layers, which I could use in the future.

Rebecca Jaye Sharples

Using iPhone 5S GUI's

To display our campaign, we wanted to include the latest and almost necessary technology for the modern social network-er and social media user. When searching through GUI and icon sets online, I came across a 3D iPhone 5S PSD Vector mock-up. It was set up like most GUI's, but with the smooth simple look we were after. The soft colours against the backgrounds were exactly what we were looking for and we chose the white/gold fascia against a beige background.

http://www.pixeden.com/psd-mock-up-templates/3d-view-iphone-5s-psd-vector-mockup

We really liked the drop shadows too, and finding how we would drop a Facebook GUI would require some time. We would have to create the work needed on the Facebook GUI as a separate file, flatten it, and slide it into the template on the iPhone 5S file shown here.

Rebecca Jaye Sharples