The original image we chose to edit was also aligned, but the model was on the left hand side. This basic rule of thirds technique was a quick way to create a canvas for text - with empty space next to the model for any type we chose.
We wanted to try the image in black and white and darken her lips to create a better contrast. It worked successfully and we chose to use it.
The hard part of selecting the right typography would be in placement. We would be using the texts Garamond and Bodoni as basic fonts to correlate with the website and brands fonts. Just as BCBG did, we chose to use the idea of a block shape to fill our main text with. We did this by changing the fonts size and stretching it slightly to be the same width but different height. We also wanted to adopt their subtle use of colour, we tried red lips to match some of the red font but it wasn't working and look a little clumsy and tacky. This was our final outcome:
On this final image the Swarovski crystals were brightened in areas for an extra sparkle. If we had more time and the option of re-shooting we would like to use a prop as BCBG did with their clutch bag to match the red text.
Rebecca Jaye Sharples
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