Video Inspiration - Pandora Essence

With our idea for a video so heavily supported by GC's need to move into moving pictures, we started to look into our own seperate pathways we would like our video to go. As with all of our work we wanted it to be a collaboration of our ideas and styles, and to eventually fit into the new image we wanted GC's to promote themselves with.

For me, we needed to move with gentle imagery, a show of product quality with a personal touch and emotive atmosphere. Pandora's recent release of their 'JOY' charm is just a small part of their 'ESSENCE' charm collection. Their collection releases a range of charms including JOY, HAPPINESS, HOPE, etc.

On Pandora's official YouTube page they released 3 videos - a concept video for ESSENCE, the main promotional ESSENCE video, and the first of the charms to be sold, JOY.

We love the muted tones and decreased saturation of the footage, maybe we could look into this as an option, or maybe simple black and white would suit the brand more. As the soundtrack is slow, soft and gentle, it could be suited to the delicate feminine dress designs.

We liked that it was released in several stages. It would be a great way to interest customers, releasing maybe a 'teaser' video as part of the campaign.

Rebecca Jaye Sharples