Loyalty Account Icon Design

As we began to look into the design of our campaign, we knew we wanted it to be as simple as the new website, but eye catching so it's the first thing to interest customers visiting the site and viewing our promotion.

With this in mind, we had a fair idea already that we wanted to run with the BRONZE SILVER GOLD theme within our icons. The obvious starting point would be medals. Beside the recent interests in  the Olympics, we thought it would be popular and easy to understand in terms of stages of progression.

The first attempt was simplistic in design, with clear labels and fonts coherent with the brand. We used a faded image from the bloggers edit section of the site just to experiment with backgrounds.

Further detail can be seen in the wreaths featured around each medal. From the medal icons I had seen they used a wreath to surround the centre 'coin'. For example:

http://www.123rf.com/clipart-vector/gold_silver_bronze.html

It's important we look at each part of this campaign with the same eye for detail they do in creating their dresses, so we decided to make our medal wreaths from the brands initials 'GC'. I flipped the 'C' for a more rounded vector shape to add to the icon.

After speaking to Paz, we felt this clip art style icon needed further work. We liked the basic idea though, so it was a case of looking into more modern graphic trends.

Rebecca Jaye Sharples