Current Graphic Trends - Geometric Art

The search began for a more modern aesthetic for our icons for the loyalty account. A quick brainstorm and chat with Paz led us to GEOMETRIC ART. This was quite a variety of work and mixed media projects. I found the following the most interesting:

Unfortunately we felt a more photographic route was needed, but building a new image from geometric cut outs. We liked the following ideas:

This was just the inspiration needed, and it was clear we needed a new shape to work from than a circular medal. A diamond was the obvious choice, as we wanted to emphasise the brands use of Swarovski crystals on their garments. The designing started from here.

Rebecca Jaye Sharples