Re-developement of working strategy

Last week during our meeting with Paresh we found out that we were working towards the wrong result. We were concentrating so much on the customer that we lost the main point of the brief.

After Paz helped us to get back on track, we as a team sat down and created a new and a successful Social Media Marketing plan.

We thought of the USP of the company. We then gathered that the main selling point is the "made to measure" section and their beautiful Swarovski dresses.

This meant we had something we were working towards. Another point Amy seemed to mention a few times in our lesson was the fact that they were going to use more and more video content to get their customers interested.

This is were our idea started to develop further.

IDEA:

We were going to create a sexy and semi informative video clip about the sexy Swarovksi dress and about the made to measure. Now by concentrating on that we still had to create a successful social media marketing plan.

We will create a video to keep and attract new customers. Also to get them excited about making the made to measure section. There would be a teaser clip to gain attention but to capture there attention, we would first create a twitter and Facebook post to attract peoples attention to the accounts and the main website. A picture of 10% off your first order if you log on to their website will be posted. This will then increase sales and views on their website.

When we have gathered more views we will then put the teaser up. The teaser will be a mechanism by keeping customers on track and also to show them that this brand has a never ending growth process.

After getting peoples emails, by logging on to the websites, we will be able to sell special events or offers to the emails. And from then on we can measure the success of each offer/event. This also ables the company to receive more customer information. This is important for a company in order to grow organically.

By the end we will have more customers and increase in sales. To make a purchase even ore excited and more successful we will create a loyalty scheme.

The loyalty Scheme:

there will be gold, silver and bronx. Depending on how many dresses you buy you will have you will be ranked in gold, silver or bronx. The higher you are the the more dresses you have ordered. And for the the gold ranking there will be specialties (for example 20 % off your next order or a special made to measure dress designed by you with no extra costs.) This will make the customer feel involved and excited after every purchase for the dress and the ranking. As if they are working towards something.

And by the end of all of this we will off course have an Instagram which will show the making of specific dresses and pictures of new designs.