Our Promotional Campaign Technique - TML

As a group we decided that our promotional campaign looked a little messy, and needed some kind of an order. The timeline would follow later in the presentation of our ideas, but we wanted to cut it up into segments that made sense with our main objective - TO CREATE AND KEEP LOYAL CUSTOMERS.

Keeping this in mind, it was a case of breaking it down into three sections. T-M-L.

TRIGGER - the campaign begins and triggers customers and potential customers to look into the brand more and look on the site. It also interests them in the relaunch and the video, creating an atmosphere of anticipation and excitement. It includes a teaser video, SHARE & LIKE competitions and initial Twitter links.

MAIN - this section of the campaign will be all our major promotion. It includes the full video on social network and media sites, introducing our hashtag, the mailing list with sale and story line information. The aim here is to solidify sales, and create new customers first sales.

LOYALTY - our final strategy segment is about keeping those new customers and reintroducing old customers to a loyalty scheme where they are rewarded per sale.

This is what it will look like as a visual, and Francesca will explain the timeline further.

Rebecca Jaye Sharples